SENTIMENT ANALYSIS ON HALAL CERTIFICATION

Halal Certificate is a halal guarantee certificate for product issued by an institution, be it private institution or government agency. There are pros and cons among the public researchers regarding existence of certification. Therefore, this research was conducted to examine certification within scope economy in terms opinions Twitter social media users. The method used qualitative approach with descriptive statistics from literature studies theme data study 13,824 tweets related Certification. To classify tweets, Python library called VADER (Valence Aware Dictionary Sentiment Reasoner) used. lexicon rule-based sentiment analysis tool adapted but also works on texts other domains. results show that there tendency positive perceptions Certification opinion users, 41.8%, neutral 30.8% negative 27.4%. This diversity obtained because benefit material considerations As well as efforts identify threats, perceptions, lack In addition, find out advantages benefits